If you donāt know what your competitors are doing, youāre already behind š. My process involves a deep dive into the websites of the brands ranking ahead of you. I analyse their on-page SEO, backlink strategy, content depth, and even their ad presence. From there, I highlight where theyāre beating you ā and where the gaps are that we can exploit. This isnāt just about copying; itās about reverse engineering what works, then doing it better. Youāll gain a clear picture of the competitive landscape and a plan to outperform them in search.